Evaluation Question 4 :

Who would be the audience for your media product?

Our film was initially aimed at people in classes C2, C1 and B. Ages 15+ and male.

This is because we thought that a murder mystery would have enough action and mystery for a male to enjoy (this being very stereotypical for males). However we found females to enjoy the genre as well. With this new evidence, taken from a general survey, we found that we would have to reconsider our audience.

We choose the original audience because we thought we could relate to the audience and so we did what people our age would want to see as in genre and how much action etc and then from taking that concept we developed our ideas to satisfy the wants of our predicted audience.

When we looked at the UK film council stats we where surprised to discover that over 35 women were most interested in our genre of film. Next interested group were 35 + males, so apparently older people prefer our film genre of film. This is where we started to reconsider our audience.

After looking at the BBFC (British board of film classification) we compared our film introduction to some other similar films, such as Sherlock homes (12), Mystic River (15), Dial M for murder (PG) and The Fugitive (12). We looked into why they were classed as they are, by looking at what langue, violence, gore, nudity, horror and influential characters. Also by viewing the BBFC guidelines, we came to a conclusion that our film should be a 12. This shows people this isn’t a graphic or disturbing film, it’s an implying film, meaning that it doesn’t show the intensity of the action.

Our film could be released by a big multiplex cinema it’s a film for a national audience it’s similar to other big films, It targets a mainstream audience in the masses rather than a niche audience in which is a smaller more specific type of audience.

Our predicted target audience:

        

• Teens (both 17)
• Males
• Both interested in action, military and crime genres
• Both people are from rural areas, and are members of the ATC, the both go to De Aston six form

The reason they would want to view our film:

1. It includes action 
2. It contains crime

Our actual target audience:

• Female
• 48
• Interested in crime, romantic comedies, and romance genre
• A mother
• Raised in Manchester and moved to the countryside

The reason they would want to view our film:

1. Interested in crime and mystery
2. It’s not a graphic film so it can be viewed by a larger audience