Evaluation Question 5

How did you attract/address you audience?

The interviews we did where not what we had expected because the teachers over 35 didn’t help us with the UK film council stats, this is because they disagreed with what they had put. We interviewed an early 40s male and a late 30s women who both said they dislike our picked film genre. This was an unexpected turn on what the UK film council had predicted. We set out to check the UK film council’s stats and get an updated target audience. And from the evidence we obtained, we think the stats may need updating.

The questions we asked are:

• What is your favourite genre of film? (from this we could obtain a general idea of what kind of  people liked particular genres)
• What age are you? (this is to correspond the age of people who like certain genres)
• What’s your gender? (this is to see whether certain genres correspond to gender)
• Would you like to see a film which includes action, mystery and implied violence? (we asked this to see whether our audience would like our genre of film)

The results from these question determined what we would include in our film production to attract audiences to watch our film and make sure it could satisfy the film needs of a large majority of people.

Our film included weapons which do tend to draw some people into watching a film, as well as a mysterious title and storyline. So through a use of props, costumes e.g. long dark coats, we can create an intriguing mood. Our film also used a variety of sounds to keep the audience awake, such as loud gunfire and sirens as well as telephone calls and helicopters, an all used within two minutes.

I would promote our film in different media fields to be seen by all audiences, such as on the web for the younger generation and the television for older viewing as well as billboards and magazines.

 Our group using popular media to keep viewers interested

Keeping the tension so the mystery is more intense